In this 21st century, technology is driving many businesses to profitability. As a result, small businesses are getting into new markets by reaching broader audiences thanks to technology. That’s not all; small businesses are scaling up to medium and large businesses with convenience thanks to the use of technology. The use of technology is, therefore, seen as the cornerstone for building a strong-founded business. In short, Technology = Profit, here's how;
1. Allows for access to information on the go In the past businesses could not access customer information with convenience due to limited access to technology that could facilitate the access. This, therefore, meant delayed interaction with the customer in case they needed the customer’s input there and then. However, with the easy access to the internet, mobile (GSM) and cloud storage technologies, it is now possible for businesses to serve their customers while on the go, thus eliminating unnecessary trips to the office. This gesture, in turn, earns the extra business income while reducing the overall costs of accessing information and doing business. 2. Reduced marketing costs During the limited technology era, businesses relied on traditional broadcast technology like the print press, television and radio to reach their audience. These marketing channels are not only expensive but unsustainable, especially for start-ups. However, with the advent of the internet and associated technology, businesses can do online marketing of their products and services at negligible costs, thus allowing the business to attain similar or even better marketing results while also becoming profitable. 3. Attain better customer service In this day and age, businesses are more customer-focused than anything else for the entire lifetime of a business. As such, one key component that helps in customer acquisition and retention is the business’ ability to satisfy the customer at any given point, including resolving customer issues promptly. With technology, it is a reality to offer excellent customer service in real time, and this translates to profitability.
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If you are someone who likes to be set up with the latest technology at all times, it is important for you to be able to get access to that technology without spending a ton on it. You need to find technology that you can purchase and use without spending more money than you have available to spend.
1. Cut tech costs by investing in quality products when you have to make a technology purchase. If you invest in something that will last for years, you will be able to hold on to that and you will not have to keep spending money on new technology. 2. Save on the technology that you need to purchase by shopping around. Do not be afraid to spend some time researching your purchase before you actually buy a new product or program. 3. Cut the costs of new technology by using coupon codes for the purchases that you have to make. Search for codes that will help you save on big purchases. 4. You can talk with your friends to see if they have technology that they will sell to you for an affordable price or software that they are no longer using and willing to part with for free. 5. You should always let your family know what it is that you are going to be purchasing so that they can contact you if they find a deal that will help you save on your purchase. 6. Cut tech costs by using some of the programs that are a little outdated but that still work well. If you already have a program that you enjoy using, you do not necessarily have to update that just because an update has been created. 7. Cut tech costs by planning out your purchases. There are times when you can save money by spending a certain amount with a certain store so it might be smart to group your purchases together. 8. Save money on the technology that you are purchasing by buying it used. If the technology is still in good shape, you can get a good deal by buying pre-owned technology. 9. Cut tech costs by going with software downloads rather than discs. If you can download a program that you need, you may be able to save money by doing that rather than ordering the program through the mail. 10. If you are a student, you may be able to get the technology that you are seeking at a reduced cost by using your student I.D. when you make a purchase. If you are looking to save money on the technology purchases that you need to make, there are ways that you can do that and still get quality products and programs. Recent studies have revealed that more than 55% of consumers prefer watching videos as this helps them make smart buying decisions when shopping online. In addition, it boosts their confidence. As an e-commerce business owner, using videos makes your site personable and fun. As a result, it draws customers to your store, your brand, and products. Before you know it, you will have built trust, loyalty, and value with your customers.
The following are 5 ways to use video in e-commerce. 1. Product videos As said earlier, consumers love to watch product videos as this helps them make smart decisions when shopping online. Product videos show how a product is being used. In the video, the presenter will highlight the features and benefits of the product. This experience is totally different especially when you compare to reading product descriptions only. Videos grab the attention of the consumer which means they will end up spending more time on your site compared to scrolling through static images. As a result, they will purchase more products. 2. Run contests As an e-commerce business owner, you can create contests where your customers can post short videos that are captivating and engaging. In the video, you can request your customers to showcase themselves using a product purchased from your store. For instance, if a customer bought a coffee maker from your store, they can create a short and captivating video featuring the customer brewing coffee. The winning video can receive a voucher which they can redeem during their next purchase. Alternatively, you can ship a gift to them. 3. Showcase pre-recorded videos Customer support is a vital service that helps to improve customer loyalty and even encourage future conversion. As an e-commerce owner, you can showcase pre-recorded videos answering common questions your customers may have. For example, how to make a purchase, how to create a ticket or live chat with customer support. Thanks to the visual representation, it will make it easier for your customers to navigate your e-commerce site and make use of other services. 4. Advertising and marketing To create awareness and popularize your brand, one of the best ways to go about it is by using videos to advertise and market your e-commerce store. Creating unique videos that speak directly to your target audience will help to attract customers to your site. You can also incorporate indirect video marketing on platforms such as Facebook Live. In addition, you have the option of creating entertaining or educational videos which can be posted on your social media pages. This will help to attract customers. 5. Video testimonials Customer reviews are very important as they help other customers make smarter decisions when shopping. As an e-commerce business owner, you can make it exciting by inviting your customers to submit short testimonials. In the video, they can share positive comments and reviews in regards to your products and e-commerce site as a whole. By displaying the testimonial videos with positive comments on your e-commerce site, you will get to drive sales and popularize your brand |
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